Book Review – How To Shoot Video That Doesn’t Suck
Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their...
View ArticleVideo File Formats: A Brief History [INFOGRAPHIC]
By Julee Klein – Senior Manager Production & Account Services Digital video, as we know it and consume it, has only been around since 1984 when the first digital file format, H.120, was developed....
View ArticleHow Long Should A Video Be?
By Warren Lutz – Contributing Writer When it comes to video length, surely there are some general rules, right? Well sort of. Online video is relatively new, so notions about what is too long or too...
View ArticleThe Real Power of Video Marketing
By Warren Lutz – Contributing Writer What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in common?...
View ArticleVideo Storyboarding Secrets
By Warren Lutz – Contributing Writer Storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A storyboard is a series of...
View ArticleWhy Video is Priceless [INFOGRAPHIC]
We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to...
View ArticleBook Review – How To Shoot Video That Doesn’t Suck
Reviewed by Karen deVries, ETMG Writer and Blogger Bad video, even mediocre video, gets turned off. Good video is a powerful communications tool. Marketers interested in methods to make sure their...
View ArticleThe Real Power of Video Marketing
By Warren Lutz – Contributing Writer What does a sneezing panda, a double rainbow, a pack of roller skating babies, the phrase “will it blend” and a finger-biting kid named Charlie all have in...
View ArticleVideo Storyboarding Secrets
By Warren Lutz – Contributing Writer Video storyboarding is a time-tested method for bringing your video script to life. But what is a storyboard, exactly? And why does it matter? A video storyboard is...
View ArticleWhy Video is Priceless [INFOGRAPHIC]
We all love videos. And at ETMG, we love creating videos. But did you know videos posted to your website provide a 74% increase in your visitors’ understanding of your product or service compared to...
View ArticleBring Your Video Message to Life
While video marketing can be fast and economical, a lot more work goes into it than simply picking up a video camera and hitting “record.” In fact, the biggest factor behind whether a video is a hit...
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